Speaking at Strata’s “Making Data Work” Conference

January 5, 2011 at 5:57 pm Leave a comment

By Terence Craig

I am excited to announce that I will be speaking at Strata’s big data conference this year. As I mentioned in a previous post, Big Data and Big Analytics has really gained momentum over the last year.  Of course, having a major conference sponsored by the venerable O’Reilly organization is a great sign that the techniques, services, and technologies that make up the Big Data ecosystem are becoming mainstream.

My co-presenter is retail analytics guru extraordinaire Marilyn Craig, who currently runs the World Wide Analytics group for peripheral manufacturer Logitech.  Marilyn was the chief analytics officer at PatternBuilders for several years and made sure that we kept focused on the analytical needs of business users as opposed to techno-fetishism.  It is a philosophy we maintain to this day and our product is better for it.

Our presentation is called Retail: Lessons Learned from the First Data-Driven Business and Future Directions. It will focus on why retail is (and will probably remain) the toughest big data/real-time analytics environment in the for profit sector.

After looking through the speakers and sessions, I can only say that I am honored to be a part of this definitive conference on what it takes to make big data “work” in businesses, organizations, communities, and the world at large.  If you’ve already signed up, please stop by. If you’re thinking of registering, use this code, str11fsd, and get 25% off the registration fee.

Hope to see you at Strata!

Entry filed under: Data, General Analytics. Tags: , , .

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