Posts tagged ‘Carnegie Mellon study’

Data Privacy: Facebook, Facial Recognition, and Opting Out

By Mary Ludloff

I have been neck deep in the McKinsey Report working on my post about big data and the enormous impact it could have on the U.S. health care system when the whole Facebook facial recognition brouhaha came across my digital desktop. Followed by lots and lots of emails and calls from friends and family asking me what it means and what the heck (stronger words were used, but I like to keep my posts PG) they were supposed to do to TURN IT OFF. So, without further ado, my thoughts on this new great (sarcasm on) opt-out feature from Facebook as well as what appears to be a disturbing industry trend towards opt-out privacy settings.

First, full disclosure to any new readers: I do not have a Facebook page. Long story short: I decided long ago and far away to keep my personal life off the Internet (as much as possible). Yes, I am in marketing and yes, I love social media, but I live my professional life pretty much for everyone to see and I like to keep my private life, well, private. I also believe that everyone has the right to keep their private lives private (time to plug our book on “Privacy and Big Data”) no matter what those pesky personal information data collectors and users, like Facebook or Google or Amazon or fill-in-the-blank, would like you to do. (more…)

June 8, 2011 at 11:44 am 2 comments


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