Posts tagged ‘fraud analytics’

The Power of Analytics: Take Credit Card Fraud as an Example

By Mary Ludloff

Let me tell you a story about my credit card company, Capital One. One evening, I was sitting in my living room watching 60 Minutes and I get a phone call. Before I pick up, I hear the following: “This is John from the Capital One fraud department and we believe that someone has stolen your credit card information.”

Naturally, I pick up the phone. Poor John. He wanted to verify that I was who I said I was and before I was willing to do that, I wanted to verify that he was who he said he was (as you may have guessed from my previous posts on privacy, I don’t like to give out personal information). Once we got over that hurdle, we had the following conversation: (more…)

February 17, 2011 at 7:21 pm 10 comments


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